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We'd like to take
this opportunity to remind everyone with a website
that they should do a quick review of their
site. As the new year begins, you will most
likely find lots and lots of little changes that
should be made to reflect the current activities
of your business or organization. There are lots of
things on a website that should be changed
regularly if you wish to have what is called
"Stickiness". This term
essentially means that your website grabs you,
makes you want to stay and look around, and also
promises to have new information the next time you
return. The best way to create
"Stickiness" is to put active
information on a site like: highlight boxes,
activity calendars, discussion forums, new
products/items, newsletters, and many other
functions that attract viewers.
If you already have
lots of these concepts imbedded into your site,
then they will most likely need to be changed to
reflect the new year. This especially
concerns any activity that has been from the past
year, adding the latest January newsletter, and
making sure your highlight boxes have true
highlights in them. Another very simple
thing that does reflect on your credibility is
simply changing the copyright date on your site to
list when your site first went live through the
current year. All of these updates are
very important to have a positive and successful
website!
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